Logo and brand identity, in one package
A one-off fee, quoted in writing before work starts. A logo, the colours and type that go with it, and every piece that has to carry them — cards, flyer, menu or shop sign, social images — delivered as print-ready files you own outright.
The problem is almost never the logo
Businesses arrive here saying they need a new logo. Usually they need something else: the sign says one thing, the menu another, the Instagram page a third, and the website was made before any of them. Nothing is wrong exactly, but nothing agrees, and the place reads as improvised.
A customer walking past cannot articulate that. They just get the impression that the business is not quite looked after, and they go to the one that is. That impression is what the package buys back — not a drawing.
Where this package sits
The 2026 pricing guides put a "basic" brand identity package between $800 and $2,500, and comprehensive packages between $2,000 and $5,000. Solo designers with a reputation charge $6,000 for a logo alone and $17,000 for a full system. At the other end, Fiverr and the AI generators sit at $20.
There is an enormous gap between $20 and $6,000, and almost nothing in it. This package is deliberately in that gap: more than a logo, less than a rebrand, and priced so a restaurant or a salon can actually say yes.
The real competitor is the subscription. Unlimited-design services run at about $699 a month. Twelve months of that is $8,400, you never own the working files, and the day you stop paying you also stop being able to produce anything that matches. This is a one-off fee with source files handed over. Compare it against the $8,400, not against the $20.
What you receive
| Deliverable | Detail |
|---|---|
| Logo | Three directions, one taken forward · horizontal, stacked, icon-only and single-colour variants |
| Colour | Full palette with HEX for screen and CMYK for print, plus which colour is allowed on which |
| Type | Two typefaces, licensed for commercial use, with rules for headings and body |
| Business cards | Print-ready PDF with bleed and crop marks |
| Flyer | A5, print-ready, laid out for your actual content |
| One further piece | Your choice: menu, shop sign artwork, or window graphics |
| Social kit | Profile image, cover, and three post templates built from the same parts |
| Source files | Vector originals. Yours, permanently, with no licence to renew |
Print-ready means files, not printing
Worth being blunt about, because the words get used loosely. You receive artwork a printer or sign shop can send straight to press: correct dimensions, bleed, CMYK, outlined type, at the resolution the job needs.
What you do not receive is anything physical. No printed cards arrive, no sign gets manufactured, nobody comes to fit it to your wall. You take the files to a local supplier, who will do it better and cheaper than I could arrange from another country — and you are not paying me a margin to forward your order to somebody else's press.
Two ways people arrive here
Opening something new
You need everything at once and you need it to look like it was planned: the sign, the menu, the cards, the social accounts, and the site they all point at. Take this with the website — the pair is quoted together as one package, with a shop if you need one, and the identity is drawn knowing where it has to live.
Refreshing something that has drifted
A settled business refreshes its identity every five to seven years, and usually the trigger is noticing that the place looks dated next to the new competitor down the road. Here the work is as much subtraction as creation: keeping what customers already recognise you by, and rebuilding everything around it so it stops contradicting itself.
Questions people actually ask
What is actually in a brand identity package?
A logo in every format you will ever be asked for, a colour palette with the exact codes for screen and for print, two typefaces with rules for when to use which, business cards, an A5 flyer, one further print piece of your choosing, and a set of social media images built from the same parts. Plus the source files, so nobody can hold your own logo hostage.
Is a brand kit the same as a branding package?
A brand kit is usually the outputs — a logo file and some colours. A package is the outputs plus the decisions: which typeface for headings and which for everything else, what the logo does when it has to sit on a photograph, how small it is allowed to go before it stops being legible. The decisions are what stop your material drifting apart six months later.
Why pay for a package when I can get a logo for $20?
Because a $20 logo is a logo, and the problem you have is rarely the logo. It is that the sign, the menu, the cards and the Instagram page look like they belong to four different businesses. The package buys the consistency, not the drawing. At the other end, a solo designer charging $6,000 for the same brief is charging for their name — which is a real thing to buy, just not from me.
Is this a monthly subscription?
No, and it is the main reason to read this page. The going rate for unlimited-design subscriptions is around $699 a month. That is $8,400 a year for work you will mostly stop needing after month two, and the moment you cancel you stop being able to get a matching file. This is a one-off fee. You own the source files. There is nothing to cancel.
Do you print the cards, the menu and the sign?
No. You get print-ready files — vector artwork and PDFs at the right sizes, with bleed, in CMYK — that any printer or sign shop can use as they are. A local printer will do the physical job better and cheaper than I could from another country, and you avoid paying me to be a middleman on someone else's press.
How long does it take?
Seven to ten days. You see three logo directions, pick one, and I take that one through to the full set. The three are genuinely different directions rather than the same idea in three colours, because the point of showing three is to find out which conversation we should be having.